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Well it's sort of chicken-eggy then because many people will not adopt Blu-ray until the disc prices are far less dear...but they need the higher install base to justify making them cheaper.

It just seemed like as soon as DVD was released you couldn't find a new release VHS anywhere...let alone for a third of the price of a DVD. I guess the gains aren't as extreme and there's more incentives to stick with DVD as every man and his dog most assuredly owns one and for some reason it's accepted as 'good enough'.

Maybe Sony could pioneer a timed release strategy i.e. release Sony Pictures movies a week earlier on Blu-ray than DVD, they have the means and motivation to do such a move.