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griffinA said:
If I can channel Sean Maelstrom for a second here, what Microsoft would need to do is come up with another disruption. What that is, I have no idea. Perhaps Virtual Boy 2.0????

I don't think that would work. Disruption takes not only an innovative company, but also good timing. Remember, disruption is meant to bring back to earth an industry that has overshot the majority of its customers' needs. Nintendo has already done that, and it seems pretty intent on continuing the disruptive wave before anyone else can beat them to it. If Nintendo makes a mis-step, they'll be open to disruption, but at this point I don't think its possible to do so without Nintendo first dropping the ball.

More importantly, disruption is at least partially anathema to what Microsoft wants in the gaming market. It didn't enter gaming for gaming's sake alone, it entered to halt Sony. It's losing its focus there, mind you, but unless it wants to completely cede the techno-philes to Sony (and risk further inroads by Sony into Microsoft's REAL market) it would not be wise to pursue disruption.

Unless it finds a way to have its cake and eat it too. I don't see how, but then there's a reason I'm not going into business.