There's incomplete math in your argument. Taking account that last years Black Friday week reports 381,789 units sold and we use your number of 270k units sold on Black Friday for last year, we can find the percentage of units sold outside of Black Friday. The numbers we come up with is 70.72% units sold on Black Friday and 29.28% units were sold outside of Black Friday.
We can then use the increase of 25% for this year and we come up to your number of 337,500 units sold on Black Friday. Then, we can estimate the units sold outside of Black Friday with the percentage we found for last year and that brings last weeks estimated total units sold to 436,320.
But this is all just anecdotal as is your original post. I'd say 500,000 units is possible if there were enough sales outside of Black Friday.
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