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Oh yeah, the media! Unprecedented backlash by the media REALLY hurt Sony. The Wii was a media darling. No one spoke of it's shortcomings (even now, most mainstream media like radio talk shows and the news blindly praise the Wii). The 360 was a capable HD alternative to the PS3. Sony was a victim before the PS3 even launched. It was as if a lot of people (including me, even though I don't know why. I loved the PS1 and PS2!) wanted Sony to fail. Maybe it was their smug PR people......