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NJ5 said:
Besides what TheBigFatJ said, there's the fact that these percentages are calculated from revenue, which favors Blu-Ray since BR discs are usually more expensive than DVDs.

I'd guess that Blu-Ray's true marketshare is somewhere between 1-5%. I don't see much chance of it being outside this interval.

 

 I hardly doubt the 5 dollar bargain bins would make a difference. And exactly what noobie said about profits.