The PS3 Price Cut is Not Going to Help Sony in Europe

[amirnetz]

Staude said:

I guess to summerize my point is that people in europe still doesn't view it on equal footing as the ps3. But they do view it as something that's worth it's current low pricepoint.

 

Excellent. I think we are largely in agreement. Yes, the Playstation brand is still strong. Brand names don't disappear in a couple of months because of a competitors price reduction.

But... and this is a big BUT. The ability of the Playstation brand to virtually block the the 360 entry into the European market had been lost. From now on the 360 will be evaluate along side the PS3 in buying decisions. Yes, the Playstation brand will be part of the buying consideration, but it is not going to be overwhelmingly so anymore.