(Official) Nintendo® is now known as Nintendo®

[Phendrana]

The Ghost of RubangB said:
I think I understand why they're doing this.

I think that they think that the red logo is too 80's in people's minds, because they had the red logo the last time they conquered the entire universe. So the red has this retro feel that they want to get rid of. The grey logo will be for the Wii and DS generation, as opposed to a GameCube and Game Boy Advance generation with a red logo (notice both systems had game in the title). They don't want the word game in their system names or the color red in their logo. They're not about games anymore (in this marketing strategy, in my opinion, but of course they're still all about games). But now they want their logo and marketing to bring to mind a social environment I guess?

Yep. Nintendo's trying hard this gen to establish a corporate identity the new market can recognize. The old red logo, the purple Gamecube, and words like "game" and "boy" all give off the impression that they're toys made for children. The new Nintendo is trying to draw in people from all ages. The same people who thought video games were only for kids. A big part of that is creating consistent and professional looking designs for their products and logos. It's all about image.

I could go on a whole rant, but I'll leave it at that.