Study measures holiday buying intent, Wii leads

[FishyJoe]

Interesting study measuring buying intent for the holidays. Wii of course leads by a pretty hefty margin.

http://www.gamedaily.com/articles/news/wii-tops-xbox-360-ps3-trails-in-consumer-purchase-intent/?biz=1

• U.S. consumer has set aside $500 for holiday spending, which is down six percent from 2007
• video game consumers on average have budgeted about $200 more than the consumers in general, for a total holiday budget of $700
• Nintendo's Wii leads the pack. 36 percent
• The Xbox 360 also had strong representation with 29 percent
• Sony's PS3, however, was way down at 19 percent, which was only two percent higher than PS2. The firm attributed this to the PS3's "heftier price tag."
• Nintendo systems resonate far better with the female audience, and those shopping for women are more likely to plan on purchasing a Nintendo system and much less likely to purchase an Xbox 360