The Ghost of RubangB on 26 November 2008
I think I understand why they're doing this.
I think that they think that the red logo is too 80's in people's minds, because they had the red logo the last time they conquered the entire universe. So the red has this retro feel that they want to get rid of. The grey logo will be for the Wii and DS generation, as opposed to a GameCube and Game Boy Advance generation with a red logo (notice both systems had game in the title). They don't want the word game in their system names or the color red in their logo. They're not about games anymore (in this marketing strategy, in my opinion, but of course they're still all about games). But now they want their logo and marketing to bring to mind a social environment I guess?
