From the comments on Kotaku:
"You know, looking at the larger image it actually looks quite fake. The word Arcade seems to be pasted over something else and it's noticeably sharper than other details on the box."
Note added on Kotaku:
Eds Note: We've seen a bigger version of the above pic (not identical, but close), and it might be a little altered. So take the colour and memory card news with a grain of salt.
Could this be a hoax?
We don't provide the 'easy to program for' console that they [developers] want, because 'easy to program for' means that anybody will be able to take advantage of pretty much what the hardware can do, so the question is what do you do for the rest of the nine and half years? It's a learning process. - SCEI president Kaz Hirai
It's a virus where you buy it and you play it with your friends and they're like, "Oh my God that's so cool, I'm gonna go buy it." So you stop playing it after two months, but they buy it and they stop playing it after two months but they've showed it to someone else who then go out and buy it and so on. Everyone I know bought one and nobody turns it on. - Epic Games president Mike Capps
We have a real culture of thrift. The goal that I had in bringing a lot of the packaged goods folks into Activision about 10 years ago was to take all the fun out of making video games. - Activision CEO Bobby Kotick
