HappySqurriel said: Although this sounds silly ... Years ago I read that the two most important things for people to identify a logo were the (basic) shape and its color, and that a person could process a familiar logo in far less time than they could read a word. |
Also it may be that they plan to or have already allowed the trademark on the red version to expire. It is very important for companys to crackdown on non-trademarked versions of their logo because not doing so can be the basis of a trademark challenge.