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for me, i haven't bought either, but

its the "all play" tagline

makes people thing it is not the "real" version of the game.

in my opinion

keep the covers the same, keep the name the same

madden 2010 ps3/360/wii no madden 2010 all play wii

same covers, same CONTENT (ie all modes in all games) continue to add a bit more into the wii, to build marketshare, make the wii version the definitive version content/gameplay wise and it'll sell better.