The Math of Undertracking

[amirnetz]

FishyJoe said:
PR statements can still be manipulative and deceiving. The whole shipped/sold distinction is proof of that. There are all kinds of PR tricks that can maintain legality, while at the same time be completely misleading.

Financial reports on the other hand can't use those PR tricks unless they want to get in legal trouble.

You can use PR statements for many purposes. But when it comes to making PR statements regarding your business performance you need to be very accurate with what you say. You can cherry pick the facts you like. You can use any language you choose. You must say the truth, but you don't have to tell the whole truth. In any case. you cannot tell lies.