Squilliam said:
Sony are caught between a Rock (Themselves) and a hard place (Microsoft). They need to sell hardware because they are also quite a big publisher and their development companies only sell software on the lowest selling platform of the generation. But to sell hardware they must incur losses now, and with the rest of their financials not looking good they don't have the luxury to delay profitability nor can they reasonably justify such actions because if Microsoft thought they could knock Sony out of the running it would be in their long term interests to do so. Financially I wouldn't be surprised if they sold off or closed a few of their under-performing studios to stem the bleeding. Thats an obvious first step for them to make. The real issue is they have to act, but it will cost them. In the Americas, if they don't do something immediately next year the whole country will be lost to them. Losing 2:1 is just the start, they are on the losing end of a very slipppery slope. By June if they don't cut the price I could see them losing by a 2.5:1 or 3:1 ratio. I dunno really. All I can say is that they are looking pretty defeated right about now. Im not talking about some fake premature fanboyish description, im talking about slipping further and further into 3rd place. Sitting in 3rd they aren't in a position to make any real money, but they won't lose as much so perhaps that may be the best course of action?
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Haha Squilliam. NA has been long lost. I don't think sony really cares about winning anything here. If you noticed, the rumors of picecuts are for the EU. PS3 is 3rd place this gen no doubt. It could catch up or come close to 360 if it's still around when the next-gen launches and Japan finally adopts the current gen but all that is far-fetched. It's pointless for sony to cut prices and risk the collapse of the company. Regardless of outcome, the ps3 would always get support due to the cost of HD development and just the sheer potential for more profits e.g CoD:WaW sold 1.3mil on 360 compared to only 0.8 mil on ps3 but I don't think Activision would do without the 0.8 mil.
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