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ckmlb said:
People are not going to buy or not buy a system based on frame rates in Madden NFL sorry mr analyst and fishyjoe :)


The problem is when investment bankers talk, investors listen. UBS is among the largest banks in that regard (read: very high-end banking).

Investors are too busy seeing where to invest their money to look in detail at any one market or company. That's why they have organizations like UBS to do the research. It saves investors the time and effort required to gain insight and knowledge about a company or industry.

Therefore, when UBS says "this may be a problem and here's our reasoning why", investors only see as far as "this may be a problem". That's enough to send investor dollars elsewhere.