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dougsdad0629 said:

1 thing I think some people have failed to realize is that Sony is about more than games.  There have been many questions about whether or not it was a good idea (gaming-wise) to include a Blu-ray drive in every PS3.  That's a debate for countless other threads and NOT what this thread is about.

I think few people realize the real reason that the Blu-ray drive was included...ECONOMY OF SCALE.  By including a Blu-ray drive in each and every PS3 sold, Sony was able to drastically reduce the cost of the drives much faster than if only "stand-alone" Blu-ray players had been sold up until now.  Without the PS3, there is no way you'd be seeing Blu-ray players at even sub-$500 levels let alone the sub-$200 levels we're already seeing leading up the the holidays.

Sony is a multi-faceted company.  Gaming is not all they do.  The royalties they (and other companies of the BDA) stand to gain from Blu-ray hardware and software is arguably much more than they stand to lose in their gaming division.  It is highly likely that Sony (they're not stupid despite what you might think) knew that the PS3 would perform nowhere near PS2 levels, but they didn't care.  They were looking at the bigger picture.  I hope you'll do the same.

For those of you who will surely try to interject, "Blu-ray is dead/dying", I'll direct you to a column from someone who know quite a bit more about the subject than you or I.  http://www.thedigitalbits.com/mytwocentsa161.html#bdrant

I agree with you. Do you know how many companies/brands have invested in Blu Ray?