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It all comes down to Sony's failure to market to real people. The ads they put out show nothing that would make people instantly know it is a video game. Sure it says Playstation 3, but to the average consumer that could mean anyhing. The PS3 has movies, TV shows, and games. Showing a trailer without gameplay, or just showing some complelty unrelated thing and then flashing PS3 after it does not sell.

If you want to know what Sony needs to do to sell game look at Nintendo's marketing. Real people playing the actual game seemingly having have.

Obviously Resistance is supposed to be an online game so why are they not showing a bunch of highschool kids playing against each other online. Show them chatting, and having a good time while they blow Chimera away in the amazing Co-oP mode. They can do that plus add some cinimatic pieces for a couple of seconds to bring the climax of the commercial, and then flash the Only on PS3 logo.



Stop hate, let others live the life they were given. Everyone has their problems, and no one should have to feel ashamed for the way they were born. Be proud of who you are, encourage others to be proud of themselves. Learn, research, absorb everything around you. Nothing is meaningless, a purpose is placed on everything no matter how you perceive it. Discover how to love, and share that love with everything that you encounter. Help make existence a beautiful thing.

Kevyn B Grams
10/03/2010 

KBG29 on PSN&XBL