I doubt they will rise the price to the consumers, probably retailers will paid more for Sony products ( lowering their margin ).
So Sony will probably sell less but they at least won't take a loss .
“In the entertainment business, there are only heaven and hell, and nothing in between and as soon as our customers bore of our products, we will crash.” Hiroshi Yamauchi
TAG: Like a Yamauchi pimp slap delivered by Il Maelstrom; serving it up with style.