Some possible things I guess: Xbox 360 Slim.
We haven't seen Jasper and its late so exactly what Microsoft is doing now is anyones guess. But we do know that the 40nm process from TSMC is early so if they want go slim they'll need to jump to that process quicksmart this year. With the delay in Jasper its really up in the air exactly what they are planning. They've hidden their moves here so well, it makes me wonder what it is they are doing.
The PS3:
The 360 will probably have a 7.5-8.5 million console lead by the time Killzone 2 releases and most likely the best course of action first is to slow the 360 down in the Americas because its on the verge of running away with things. If they leave it too late they will be so far behind that they won't have a hope of catching up. The more Xbox 360s sell, the more they will sell due to network effects. The friends/neighbours/collegues who buy consoles also influence those around them. So a combination price-cut and the release of the first 90+ exclusive shooter is probably the best way to go in a market which prefers shooters.
In Others, Sony is in a much stronger position. They don't need to cut the price straight away and they need the extra revenue to give them the profits so subsidise the American price cut. They will probably cut the price in September and they will take advantage of people buying consoles for GT5 by keeping the price higher for release so they can double dip a profitable console sale and the sale of first party software for a quarter and then drop the price to spur sales over Christmas.
Tease.
