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Squilliam said:

Essentially the safest thing for them [Sony] to do is attempt a profitable third place rather than try to take on Microsoft who have a larger install base and the Live revenue streams and can afford to slash prices.

I concur. The smartest thing Sony can do is hold steady and try to ride out the fiscal storm as best they can. Think about it - does second place really matter one iota in this "console war", outside of fanboy theatrics? The 360 will never sell so many systems that it will pull multiplatforms away from the PS3. Both will continue to get 90% of the same library. The single dumbest thing Sony can do is get into a price-slashing war with Microsoft, which they are never going to be able to win, and especially not in this current climate. (I think Microsoft's latest price cut was done specifically to try and goad Sony into making damage cuts. We'll see if they take the bait.)

Sony fanboys will be crying a river, but who cares? They're fanboys. By definition they're idiots and their opinions don't matter.



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End of 2008 totals: Wii 42m, 360 24m, PS3 18.5m (made Jan. 4, 2008)