The 360 has done extremely well even if they lose this gen considering they were a pile of bull**** last gen. They have managed to plan ahead, and execute this plan perfectly (except the RROD) and the efforts are now paying off.
Sony sat on their asses for too long thinking their brand name will win them another generation. Well, they may still come second, but no one can downplay the ground MS has gathered, the following they have created, the strategies they have implicated, the Exclusives they have taken and the beating they have given.
This gen has been a megaton and has turned the industry on its head.
Ninty was 3rd last gen, now it's second.
Xbox was 2nd, now it is ermmm 2nd lol
Sony was 1st, now it is last!
I blame Sony and Ninty, they screwed up the rotation!
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