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SMcc1887 said:
Cmon guys, it's not as if M$ is rolling in profits. They lost billions on the Xbox and the RROD issue has hit them financially. The Playstation brand will not be ditched even if the PS3 finished 3rd (which i doubt) as I believe Sony will have a winner in the PS4. Microsoft can't jush push companies around at their will, they are darn right arrogant.

Microsoft's typical profit margin: around 30% (usually a few billion dollars every quarter i.e. every 3 months)

Sony's typical profit margin: 1-5% (usually less than a billion dollar every quarter)

Not only does Microsoft have much more profit in absolute terms, they also have a much more robust business structure. If their revenue decreases, they'll still be making big profits... If Sony's revenue decreases, they'll be breaking even or losing money (which is what the ongoing economic crisis will cause).

 



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