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Diomedes1976 said:
Italy and Britain population is about the same and there isnt a great difference in income ,but the italian market is somewhat underdeveloped in videogames and the british one is overdedeveloped .Italy ,because population and income ,could be one of the biggest markets in Europe ....maybe not of the same level of the British one that has behind a long tradition and industry but for sure as big as the French or German market .But not only it is smaller than those two but also smaller than the Spanish one even if Spain has only a 42 million population (2/3 of Italy ) and even lower income .Even counting in Portugal in the spanish numbers the Italian market could and should be bigger .But it isnt ,and that can only be attributed to a underdevelopment of the italian market under its true potential .

well VG here in Italy have always been regarded as a childish form of entertainment...PS (mostly) and PS2 changed this view a little bit (and gradually people in the 30's are becoming less shy to admit they still play videogames) but it's still a long way before Italy can reach UK in term of sales (with the notable excption of PES and FIFA: i bet that those games sell a lot also here in Italy) .



2008 year end sales (made in January 2008):

44.2 M 27.1 M 20.8 M