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Press_the_Button said:
With these numbers and the losses Sony are making I'm inclined to think they should throw in the towel with the PS3 and invest money and time on getting the PS4 right, or withdraw from the race completly, maybe selling the Playstation brand to another player i.e. Apple or even MS.

Yes, they'd loose face, but profit is more important that anything else in the world of business. Loosing 3.5bn on 1 product is silly.

U hit the nail on the head.  Profitabilty is key for Sony here.  Not so much for MSFT when they have billions to spare.  This is why they have kept the PS2 out this long instead of advancing their end users to Play B3YOND.  Welcome to VGC, btw.