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To all the people who says it doesn't matter to them.
Of course it doesn't, but that is not the point. The point is, that while you are paying the same in your currency, Sony isn't getting the amount of profit it did in the past, which is why they can't afford to make a price cut, which is what everybody wants. From Sony's perspective this comes down to losses or even greater losses, in a time where their losses are already way too high.