Sony has already stated no price cuts this year. It is called capitalism and they are being cut with the scalpel---sloooowwwwww. They stated that the PS3 offers the same as the competition [Xbox 360] for the same price or a little more. If you had a store that made donuts better than the comp for equal price, would you drop the price to stay afloat? They were desperate in their initial price drops by economic principles.