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NTDOY was down 7.88% today alone. Currently trading at 35.50, down from about 44 just earlier this month, down from about 62 at the end of Q3 following the earnings report.

It's down 43% this quarter. Not 4% as many people here seem to think.

I'm hoping current rate of production is absorbed by demand this season as a NTDOY stockholder, but not betting long on it. Personally, I'm looking for a fair exit price under the current circumstances.

All is not rosy for Nintendo simply because they've finally managed to match production with demand.

Just keep in mind that the other reason the stock is being particularly hammered, like many other Japanese consumer product based stocks, is due to the current rate of exchange. As it's already been mentioned, they can't very well raise prices, which effectively means less profit per unit sold (primarily in the US), lowered earnings estimates and ultimately, lower stock prices.