Ok. In real life "brand loyalty" doesn't exist. It's only marketing men speaking (and even they swich the instant it fits them better).
It's about brand recognition. Phoenix Wiight said he's brand loyal, but despite what he claimed to be, he contradicted himself in the same centence by mentioning the games being the reason for his loyalty (so it wasn't the brand itself, but how he recognizes the brand).
Basically the OP was saying Sonys pre-PS3 PR BS, it will sell millions without games and people will get second jobs to buy PS3, when people just recognized the Playstation brand for the games they wanted to play.
Brand recognition is, that when you have two (or more) similar products, you'll be able to charge premium and still sell better than your competitor.
@coolestguyever: So 3M+ jumped away?
Ei Kiinasti.
Eikä Japanisti.
Vaan pannaan jalalla koreasti.
Nintendo games sell only on Nintendo system.
