Louie on 18 August 2007
The European market is still growing.
The first company which really capitalized on it is Sony.
The Problem: Every single country is different. You don´t get France because you are big in the UK and just because you own Germany you don´t own Italy as well.
Microsoft is huge in all english speaking countries but Nintendo is the single brand etablished next to Sony´s Playstation here. Wii is really selling to casual gamers here.
