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Yeah I have no idea how 550K is a flop.. At $50 a pop that's a revenue of $27,500,000 which isn't too shabby..

The fact is EA wouldn't have spent a lot on the development of the original Boom Blox and the advertising was minor so I wouldn't be suprised if EA did actually make a tidy profit after all was said and done..

Also EA could tout Boom Blox 2 as the first puzzle game to use MotionPlus and hence 1:1 controls, if they go that way of course..