The Blu-ray Challenge this Holiday

[sega4life]

Blu-ray Forecast Down; $25 Million Ad Campaign Launched

"Going forward, Blu-ray faces a few challenges, including awareness and pricing. Prices on standalone players, however, have already come down a great deal, and consumers can now find players for about $200 if they don't want a PS3. As for awareness, a recent survey showed that half of respondents didn't even know the format war had ended, so clearly marketing needs to do a better job. To that end, the consortium just last week launched a $25 million TV ad campaign to push Blu-ray. With titles like Iron Man, The Incredible Hulk, Hellboy II: The Golden Army, Wall-E lining store shelves and The Dark Knight shipping soon as well, December could see some more gains for Blu-ray."

 

For the Record, This is my little preorder.

Get'em while there HOT!