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goddog said:
well i dont think gears hs anything to do with it, last year sony put on a christmas price cut, for the second one in one year, really helped them own christmas. here ms put on one (in the states) and two in most other regions to spur sales in an older console (benifit of keeping costs down they can do it)

sonys issue is very simple, but very hard to deal with, at this point shareholders might riot, if they cut the price on the ps3 before the gaming arm posts a profit for a quarter which has not happend, though they might through this quarter losses were not so bad last one. but expect a cut as soon as sony can afford it

 

Sony has had 1 $100 price cut for the PS3 lifetime.  The redesigned 40 Gig PS3 was introduced for $400 replacing the 20 Gig at $500.

Sony is also on pace to meet their shipment target of 10 million for 2008 and they were able to outsell the 360 for most of the year despite the significant price advantage the 360 had.  The fact that Sony is able to meet their sales expectations despite the competition being more than half the price is pretty amazing.



Thanks for the input, Jeff.