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theprof00 said:

actually these are very well made.
They use a bit of subliminal marketing, make use of "information gap", and they look classy.
the people in the commercials reflect their target demographic, its short and to the point, and shows the product brand twice.
These are good, much better than some of the others. Even the Morphing ps3 from last year was not very good by marketing standards.

I've done studies for class before and looked at a lot of meta-analyses these are quite hard hitting, you just don't realize it.

You can chose to believe me or not believe me, but I've been taking marketing and psychology for like 6 years now. Liberal high school and now college.

It was shown before the Bond movie in my local cinema.

I had to explain what it was about to my friend....

Now thats what I call subliminal.