Understanding? You fail to realize that I posted links to commercials I felt were good, and worth the effort. You will not even acknowledge them as commercials that were once aired, simply because I showed them to you through Youtube.
I can tell you this, you are over analyzing what makes a good commercial, why do you think everyone in this thread thinks that RECENT commercials by Sony suck? And that PAST commercials (like the several I have tried to show you) were great? But you know our opinions as consumers do not matter, rather the opinions of people trying to get rewards and are likely not expressing their true feelings on the matter do.
No I cannot print you out a document from my brain or anyone else's brain that says what makes a good commercial. But I can tell you that you are putting way too much faith in your scientific method approach to advertising.
I never said timing wasn't necessary or placement or any of that jazz, I simply said a successful commercial is a commercial that is entertaining, perhaps clever and worth watching again.
For example, I'm sure you've seen those Head On commercials, the really annoying ones. Yes they put the product name in your head but in a manner that you do not want to buy the product because their commercials are so damn annoying they make you want to turn off the tv!
But alas, your years of studying and training and researching with rats to determine what makes a good commercial puts you above the vast majority in this thread.
You have your opinion (which I believe is not really an opinion but a book lesson someone implanted in your brain), and I have my opinion (which focuses on the entertaining and demonstrating aspect of a commercial). Clearly we do not agree and I see no point in further discussing it.
