| theprof00 said: not everything is about showing games and price. This is what I think you are maybe misunderstanding. There are many ways to accomplish one objective. This ad was a good ad however, It took a full minute (vs ten seconds), and they advertised something they didn't have (HOME) I am sorry but until you get over the fact that youtube is not a good venue for showing commercials we cannot keep debating civilly. Movement has begun to put commercials before youtube videos, and adding overlay watermarks, like what ign does. Those are commercials targetting you. I'm going to try to explain it simpler: If someone pops out at you from behind a door in an empty room and scares you you are going to say "AAAAAHHHH" (advertising metaphor) If you just walked into a haunted house in a theme park you are going to be in an already aroused state and expecting something to pop out. (going on youtube to specifically watch a commercial metaphor) Anticipation vs surprise; it is proven that surprise beats anticipation almost across the board in every aspect. also, in the end, those are just teasers. According to the mere exposure effect, audience members are more likely to become readily attached and influenced by something that they have unconciously seen 10-20 times previously. |
How else am I supposed to show you the commercial I am talking about, shall I record it on Tivo and then go to your house? Why can't you understand that I posted the links so that you could see it!? So that I can point out what I believe makes a good commercial.
I apologize I didn't go to the school of horrible marketing, but I think the consumer knows a bit more about what they like they some guy in an office. And I will tell you that while the Universe commercials were playing on TV they were the best commercials out there, I didn't mind watching them over and over again because they are amazing commercials.
On the other hand do I want to see some naked guy with a thumb for a penis? Hell no.
To make a good commercial it must be entertaing, show or make reference to your product and be something you don't mind watching in between your show. Take the superbowl for instance, those are the most expensive commercials in the world, and what do they do? They make you laugh, they make you want to watch them, they are memorable. As opposed to watching something so annoying, and so repetitive that you vow to not buy the product simply because the ad annoys you.
