not everything is about showing games and price. This is what I think you are maybe misunderstanding. There are many ways to accomplish one objective.
This ad was a good ad however,
It took a full minute (vs ten seconds), and they advertised something they didn't have (HOME)
I am sorry but until you get over the fact that youtube is not a good venue for showing commercials we cannot keep debating civilly. Movement has begun to put commercials before youtube videos, and adding overlay watermarks, like what ign does. Those are commercials targetting you.
I'm going to try to explain it simpler:
If someone pops out at you from behind a door in an empty room and scares you you are going to say "AAAAAHHHH" (advertising metaphor) If you just walked into a haunted house in a theme park you are going to be in an already aroused state and expecting something to pop out. (going on youtube to specifically watch a commercial metaphor)
Anticipation vs surprise; it is proven that surprise beats anticipation almost across the board in every aspect.
also, in the end, those are just teasers. According to the mere exposure effect, audience members are more likely to become readily attached and influenced by something that they have unconciously seen 10-20 times previously.
