The PS3 marketing has been total crap.

[theprof00]

Username2324 said:

theprof00 said:
I don't know how many times I can explain it to you.
By watching the commercials in this thread after reading "marketing sucks" or whatever, and having some detachment from the commercial, you can't really say if it is good or bad.
What I can tell you is that Sony has huge marketing department and its arrogant to think that you know better than they do. I would say this about any of the companies because they each have different goals.

So you think it was a good idea to show a guy who's penis had mutated into a thumb?

If you're going to do a commercial it should be a fun entertaining commercial... For example the Universe commercials, those were not only awesome to watch but they showed you games and features of the console, is that too much to ask?

 

did you watch it online or on tv?

how come you still remember it?

Do you live in the country where it aired?

the bolded section is where you think you know better. Fun entertaining commercials are not always the most effective as a lot of times they become more about the commercial than the product.

In fact, a lot of those commercials that are "witty" often talk too much, have too much exposure, and people forget what they were advertising. Those commercials where at the end of the commercial someone says something or makes a joke or the punch line, like those jetta commercials, employ a thing called "klinkers" or things that effective just destroyed the entire commercial.

EDIT: watching a commercial on youtube is not considered being audience to that commercial. Many companies don't put their commercials on youtube because it doesn't effectively target anyone. It is a superficila detached looking glass not a venue.

Unless you are viral marketing which is a different story.