EA Sports Active, scheduled for release Spring 2009, will come bundled with a number of peripherals – or sports equipment – such as a set of two leg straps, a resistance band, as well as a health book. EA says the entire product will sell for $59.99.
“When we make some new announcement and if there is no positive initial reaction from the market, I try to think of it as a good sign because that can be interpreted as people reacting to something groundbreaking. ...if the employees were always minding themselves to do whatever the market is requiring at any moment, and if they were always focusing on something we can sell right now for the short term, it would be very limiting. We are trying to think outside the box.” - Satoru Iwata - This is why corporate multinationals will never truly understand, or risk doing, what Nintendo does.
