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Playstation adverts may look weird to kids and people without a noggin but it gives the brand a very mature feeling. When you see Nintendo adverts you know families are being targeted, for 360 it is just poor people as at the end of every advert is the price of the demographics there is 12 year old kids. PS3 is aimed at everyone but there adverts are not 'kiddy' and some have been so ridiculous I still remember them after so many years.