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Everything relating to PS3 in terms of marketing has been total crap. It started with that baby commercial ant the eggs and wtf was that. This system came out for $600 and Sony didn't even say what it did wtf? Think about Uncharted: average gamers don't know what this game is. I had owned a PS3 for 5 months before I even knew Uncharted existed. This is an amazing title and nobody I speak to knows about it. Look at what Microsoft did with Halo and Gears. Just 2 good shooters but the Hype machine was huge and efficient. Microsoft not only took exclusives away from Sony but they created names for the ones they already had! Check the latest PS3 commercials (have you started your wish list yet) for the perfect example of how vague and lame these adds are. PS3 is an amazing system but if a tree falls in a forest.... Who the hell is getting paid for this horrible marketing? They shouldn't be fired, they should be blacklisted!