Price kills! The reason for Sony's problems all begin at price. And there is no easy way for them to lower the price. Most people think that it is a simple decision for them to cut prices by $50-100 and then start selling away at a bigger loss. The reality of the situation is much different than that. Every time the PS3 has made a cut in price the other stand alone Blu-Ray players have had too as well. This is a catch 22, cut price and drive away stand alone manufactureres or keep the PS3 high and lose sales. I would imagine these stand alone B-ray builders have some sort of contract with Sony to keep prices at a reasonable rate compared to the PS3 in order to sell players. So Sony will lose not only X amount of money for each PS3 sold but also the money they have to give back to the stand alones. Which would seem to be a hell of a lot. No price cut for some time IMO.
What does that mean for the PS3? I don't really know but it certainly isn't good. I like the PS3 and the main reason I bought it was for Blu-Ray. But it is also the main reason it will always be a distant 3rd place. Of course this is all my humble opinion, which may or may not be worth the time it took to read this. Toodles and have a good day. :D
That is all.
"If you've got them by the balls their hearts and minds will follow."
Quote by- The Imortal John Wayne, the original BADASS!
