Kasz216 on 13 November 2008
| darthdevidem01 said: I would dare to say PS3's perceived value is quite high as its having quite brilliant sales for its price compared to the other consoles. but maybe it isn't as brand image n stuff comes in too.. |
Brand image is a part of perceived value.
Actually it's funny there are consumer psychology methods to get the exact perceived cost of an item.
Right down to the perceived value of each component.
Like, if you were selling peanut butter, they could tell you exactly how much money the taste is worth, how much the brand name is worth, the label etc.
Amazing stuff.
Everyone wants a "lifestyle brand" now a days.
