McCain was very shortsighted when he said the economy was doing well, and then when he realized it was falling apart (and taking his campaign with it), he told everybody he could solve it. He also said he could find Bin Laden. He makes weird vague promises like he can instantly do them.
And before you say "Obama does that too," Obama is always saying it's a long hard uphill battle and we all have to work together, blah blah blah, whereas McCain says "I will rush to Washington to save the day!"
The whole McCain campaign jumped around from message to message. First it was about McCain's experience and Obama's lack of experience. Then it was about change and reform (no idea why, that was Obama's territory). Then it was about Ayers. Then it just fell apart at the end and it was about awesome SNL appearances but not serious campaigning.
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