It's not bullshit what im saying here's some proof with K-Mart. You do get fined, and it's quite a bit of money. My store got fined $10,000 for 7 copies of Halo 3.
There was a post around here that showed about 50 or some odd percent of people go to walmart first for video games, much of this we contributed to the fact that they break release dates. The fines are usually 10,000 per store, but not every store gets caught. It's something they are willing to do to considering the sell so many copies before it actually out.
http://www.pspworld.com/sony-psp/news/kmart-fined-for-breaking-street-date-009433.php
Some more reads -
http://www.ripten.com/2007/11/08/best-buy-will-not-break-release-date-on-super-mario-galaxy/
CURRENTLY PLAYING: Warframe, Witcher 2
