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Netherlands only:

Only 27,000 Blu-Ray players sold this year

Wednesday, November 12, 2008, 10:53 - In the Netherlands in 2008 but 27 thousand separate Blu-Ray Disc players sold. The number of sold Blu-Ray discs is about 300,000.

That told Barbara Schouten Examination of GfK Benelux on Tuesday, when the HD Days in Hilversum. According to Schouten, the demand for Blu-Ray Machine "slower start than expected." "The price for many consumers still too high. They must first recognize the value of. But the question is now beginning to come."

The average price of a Blu-Ray player in the Netherlands is on a downward path. "The average price is now 414 euro, but at the end of this year is already 395 euro," said Schouten. GfK expects the price drop by next year in the Netherlands that 87 thousand pieces players go over the counter. Schouten gave no figures on the sales Blu-Ray equipment for computers.
Playstation

The Playstation 3 is by far the most popular device that Blu-Ray discs can play, said Schouten. "From this we have just 200,000 in Dutch households."

Dutch according to GfK this year bought 300,000 Blu-Ray discs. More than 500 titles are now available on the HD format. Bestsellers were Planet Earth and I Am Legend. According to Schouten helps to promote Blu-Ray Disc that the large chain stores in the coming time with bundle deals, giving consumers both a player and multi-BR films can buy.


Dutch