They should do what Ninty did to get stupid amount of sales. make PS3 accessible to the non gamer market as a easy to use, friendly console (casual games machine).
They should have an advert with a bunch of girls playing Singstar or a husband on his honeymoon but away on business sending a video of their first long song through singstar thingy.
For buzz they could show a family during xmas watching a game show, sitting looking bored and then show another family next door shouting and cheering playing buzz at home.
LBP - they could show a geek playing some video game and next door show a cooler kid making a video game.
Motorstorm - they can show a racing game being played traditionally and then they could show someone playing the game using the Sixaxis as a steering wheel.
These type of adverts would bring in a lot of casual gamers or non gamers who find gaming to be complex. This is what made the Wii attractive and it is something even Sony could do with the IP's they have and hardware.
It's a shame Sony aren't the genius i am :p
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