Jai93485 said:
I think the problem here is that Sony isn't concerned about losing marketshare. It appears, that they think the chances of taking second isn't exactly great (although very much possible), and because of that, they feel that they might as well taken in as much revenue as possible. And since 78k is still a very respectable number considering the price gaps...they're probably going to see no reason to drop the price now, when they can do it later (sometime next year). This is all a theory, and I find it all unfortunate. Sony is still on track to sell a similar amount of hardware compared to last year. |
Really, how much is taking second worth in this situation. It is most certainly not their start of gen strategy, as they planned on just blowing everyone else away, but if they fight hard and spend a lot of money to take second how much more software will they sell. Whatever that number is the risk of the hard fight for second strategy may not justify it as much as coasting in third, making money a lot of money off of software, and preparing for a strong showing next gen.
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