Dark Knight Will Set Largest Blu-Ray Initial Shipment Record

[johnsobas]

makingmusic476 said:

NJ5 said:

Max King of the Wild said:
Nice blu-ray's market share keeps going up and up with more and more releases. And these big releases are helping out a bunch. I hope Blu-ray can make it to 12% this holiday.

And I'll leave the naysayers to someone else.

Blu-Ray doesn't have 12% market share. Are you instead referring to those rosy "market share among top Blu-Ray movies" figures?

 

 

The majority of sales come from those "top movies", so what's your point?

A movie like Transformers can sell 8.3 million the first week, and all those movies in the $5 bin hardly compare.

no, you're wrong.  Just look at what happened when iron man came out, it's painfully obvious that blu-ray is extremely front loaded.  It sold 500k on blu-ray and 7.2 million on DVD and week 1 but blu-ray sales increased 145% while DVD sales increased 21%. Despite 7.2 million sold sales only increased 21% while 500k on blu-ray increased sales 145% meaning other titles are still selling really well on DVD while blu-ray is really top heavy.