kars on 27 March 2007
fishamaphone said:
The thing with Europe is that it's always been the most shunned market...
Well, even in this one sentence you already made a big mistake! There is no European market!!!
While products can be exchangend easily the markets are totally different and behave independently of each other. A success in one country can be a totaldisaster in the next.
So marketing is a bit tricky in Europe. You have to see very market as its own entity.
Not only in marketting, even the laws differ. As an example, every game must be rated in Germany and although sometimes publishers already went an extra mile and gave Enemies green blood, the politicians are discussing if they shouldn't raise these laws even further...
