Zucas on 09 November 2008
They are probably very easy games to make for cheap development costs. With the brand so heightened getting as many out as you can only helps sales... not hurt. Become more like a collection spree rather than a new one every few months.
Actually it seems early on this will really work in Ubi's favor but as time progresses they can't keep doing this as eventually it'll cause the brand to come crashing down on itself as more and more decide to choose one over the other. But until then it'll work fine for them.
